PPC stands for Pay Per Click and refers to the use of ad networks such as Facebook Ads or AdWords to promote your website and services. You agree to pay a set amount for each time someone clicks on your advertisement. 

Whether you choose to use Facebook Ads or Google AdWords, one of the most important considerations for an effective campaign is targeting. In other words, are your emails reaching the right people – the people who are likely to buy from you?

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AdWords shows adverts on Google’s search engines and is based on what people search for. You will pick the search terms you want to target, and when someone looks for that phrase, your ad will appear at the top as a “sponsored result.” 
Sometimes it can feel a little like guesswork when you're trying to build a following on social media – especially when you are just staring out.

At first, you'll feel like every post you write is falling on deaf ears and after spending ages coming up with interesting things to say you'll be met with the sound of silence in return. And what sort of content should you be focusing on anyway? And how do you get people to listen? 

While it can seem like you're just blindly fumbling about in the dark though, there is a proven method for finding success on social media and it's perfectly possible to systemize the process to ensure rapid success. 
The process of building a successful social media campaign is fairly straightforward when you know how. The goal is to continuously deliver value to your audience via informative and interesting posts that you upload regularly to your various accounts. 

At the same time though, you also need to make sure that you have a strong brand identity across these accounts. That means that you should have the same account name, logo and imagery on Facebook and as you do on Twitter and Instagram. 
Working with UpLevel Collective, LLC. takes the guessing out of the game and puts you right in it - whether we are creating organic or PCC advertisements for you.